Social media is not a fad, it is here to stay. Every day, more and more organizations are realizing its value and hiring Social Media Managers to increase brand awareness, to ensure that their marketing is reaching the largest possible audience and for many other reasons. Read on to find out 12 duties of a social media manager.
1. Implements a social media strategy
A social media strategy doesn’t appear out of thin air. It needs to be developed. The social media manager will develop the plan and the parameters for the corporate social media strategy. They will determine objectives, establish what needs to be accomplished and define how it will be done
2. Manages social media sites
Stale social media accounts can be bad for business and leave customers with the wrong impression. The social media manager will ensure accounts are updated on a daily basis and that messaging is timely and relevant. This…
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